HARNESSING AI TO SUPPORT PERFUMERS

Moodify SAS is a startup located in Chartres, France, specializing in AI-powered tool for fragrance reformulation based on perceptual approach, enabling formula optimization and rework. Customized bases/accords developed with Moodify SAS radically reduce time and cost to market, enabling scalable, sustainable, and compliant production.

ABOUT

Founded by Igal Szneck and Maurice Benaim with the mission to digitize olfaction.

Technology developed in collaboration with one of top 3 global Olfaction Research Group.

Located in Cosmetic Valley, the hub of the Cosmetic industry.

OUR VISION

Combining established AI know-how with high-level French perfumery experience to develop machine learning based software for optimizing the work of perfumers.

PROBLEM

Formulas reworking due to regulations, supply chain and sustainability constraints is a complex, time consuming and expensive task for development groups and perfumers, who must continue to provide their customers with the original scent experience.
  • Client constraints
  • Supply chain & pricing
  • Application
  • Regulations
  • Health & environment
  • Dynamic pricing
  • Cost effective sustainability
  • Compatibility
  • Regulations

SOLUTION –
DISTRIBUTION BY DIGITAL
TRANSFORMATION

Fragrance houses can mass reformulate with our AI tool in response to regulatory and pricing fluctuations leading to significant savings and EBITDA growth.

AI REFORMULATION CONCEPT

    Methodology
  • Perceptual model Our main data layer is perceptual and quantitative characterization of smell ingredients
  • Smell Algebra
    (Data augmentation)
  • Weak supervised
    learning
  • Aggregation of
    classifiers
Our approach allows us to define the “Algebra of Smell”. We have unique algorithms for augmentation of perceptual data. Moodify SAS use exclusive weak supervised learning algorithms based on co-training between different classifiers.

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