Last updated: October 15, 2025
In accordance with Amendment 13 to the Privacy Protection Law, 2024 (5784)
Who We Are
Moodify Ltd. (“we”, “our”, “us”) operates the website https://www.moodify.ai and provides reformulation software and scent-related services.
This document explains what data we collect, the legal basis for processing it, how we use it, with whom we share it, and your rights under the Privacy Protection Law (Amendment 13), 2024.
Data Controller:
Moodify Ltd.
Company No. 515662732
Address: 23 HaTa’as St., Kfar Saba, Israel
Privacy Officer:
Kobi Nir, Deputy CEO
Email: kobbi@moodify.ai
Contact for privacy matters:
kobbi@moodify.ai | https://www.moodify.ai/contact-us/
Scope of the Policy
This policy applies to use of our website, contact forms, and communications with us (email, phone, WhatsApp, social media).
Using the website constitutes acceptance of this policy.
Information We Collect
A. Information You Provide
Examples: name, email, phone number, company/position, project or inquiry details, uploaded files, and preferences (such as consent to receive marketing updates).
B. Information Collected Automatically
Includes IP address, browser and operating system, viewed pages, referral source, time spent on site, and other technical data.
C. Information from Third Parties
Analytics/advertising providers, social media platforms, or CRM/ERP systems we use.
D. For eCommerce Sites
Order and payment information processed via an external payment provider (we do not store credit card details).
Purposes and Legal Basis for Processing
We use the data for the following purposes, based on the lawful grounds set by the Privacy Protection Law:
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Responding to inquiries and providing quotes/services – our legitimate interest in delivering quality service.
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Operating, securing, and improving the website (including analytics) – legitimate interest, subject to cookie consent where applicable.
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Ongoing communication on projects, invoices, and support – legitimate interest and/or contractual necessity.
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Marketing and updates – only with explicit consent (Opt-in), with an option to unsubscribe anytime.
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Legal compliance – accounting, anti-fraud, and reporting duties.
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Service improvement and development – our legitimate interest in improving our offerings.
Voluntary Disclosure and Consequences of Non-Disclosure
Providing information is voluntary. Some fields may be required for us to respond or provide service. Without them, we might not be able to offer full support.
Sharing Information with Third Parties
We do not sell personal data.
We share information only with processors/service providers who assist us, such as:
hosting/CDN, email/CRM, analytics/advertising, billing/payment, and legal/accounting consultants — only as necessary and under proper agreements.
International Data Transfers
Data may be transferred outside Israel.
Where transferred to countries not recognized by the Privacy Protection Authority as providing adequate protection, we ensure appropriate safeguards (e.g., Standard Contractual Clauses or equivalent agreements).
Cookies and Similar Technologies
We use Cookies, LocalStorage, and tracking tags:
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Essential cookies – required for site operation and security (always active).
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Analytics/marketing cookies – used only after consent via the cookie banner; preferences can be changed anytime.
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Functional cookies – save user preferences and improve experience.
Data Retention
We keep data only as long as necessary for the purposes defined above, following the principle of data minimization:
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Leads/inquiries: up to 12–24 months after last interaction.
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Accounting documents/contracts: 7 years (as required by law).
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Analytics data: according to provider settings (usually 14–26 months).
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CVs/job applications: up to 12 months or until consent is withdrawn.
Data is deleted when no longer needed or upon your request.
Data Security
We take reasonable security measures to protect data, including:
encrypted transmission (SSL/TLS), encrypted storage of sensitive data, access controls, log monitoring, encrypted backups, and compliance with recognized security standards (e.g., ISO 27001, if applicable).
Security Breach Notification
If a security incident occurs that may affect you, we will notify you and the relevant authorities as required by law.
No system is completely secure, but we adhere to the highest available standards.
Marketing and Communications
We send marketing materials only with your explicit consent and in accordance with the law.
Every marketing message includes an instant unsubscribe option.
Operational messages (project updates, invoices, security alerts) are not marketing communications.
Your Rights
Under the Privacy Protection Law (Amendment 13), you have the following rights:
Processing Rights
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Right of Access – know what data we hold and receive a copy.
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Right to Rectification – correct inaccurate data.
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Right to Erasure (“Right to Be Forgotten”) – under applicable conditions.
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Right to Object – to processing for marketing or legitimate interests.
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Right to Data Portability – receive data in a structured, machine-readable format (where applicable).
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Right to Restrict Processing – in certain circumstances, request limited use of your data.
New Rights Introduced by Amendment 13
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Right to Withdraw Consent – at any time.
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Right to Compensation – for certain violations even without proven damage.
How to Exercise Your Rights
Contact us using the details below.
We will respond within 30 days after verifying your identity.
If our response does not satisfy you, you may contact the Israeli Privacy Protection Authority.
Minors
Our services are not directed to individuals under 16.
If we learn that we received information from a minor without parental/guardian consent, we will delete it promptly.
External Links and Integrations
Our site may include links or integrations with external services (maps, videos, social media, etc.) that we do not control.
Their own privacy policies and terms apply when you use them.
Policy Updates
We may update this policy periodically in line with legal, service, or business changes.
The update date appears at the top of this page.
Significant changes will be highlighted on the website and/or emailed to registered users.
Continued use of the site after updates means acceptance of the revised policy.
Contact Us
For privacy inquiries or requests:
Email: kobbi@moodify.ai
Address: Moodify Ltd., 23 HaTa’as St., Kfar Saba, Israel
Contact form: https://www.moodify.ai/contact-us/
Response time: within 30 days
Privacy Protection Authority: https://www.gov.il/he/departments/the_privacy_protection_authority
