CEO Yigal Sharon announces AI perfume creation house at AI Symposium
Behind the scenes at the AI Symposium…
At the AI Symposium in Versailles, France, May 20th 2025, we celebrated junior perfumers’ creations and a book launch, established strong partnerships and started life-long friendships. We are advancing our community around perfumer-centric and also AI-powered fragrance creation.
Representing Moodify, our CEO & Cofounder Yigal Sharon presented our vision for an AI perfume creation house, to activate exponential opportunities.
We listen to data to make it faster than ever for perfumer creators to design fragrances that are safe, compliant, cost-efficient, sustainable, and loved by consumers – all while honoring the creator’s intent.
What are the challenges in perfume creation that we’re solving?
- High risk from development, testing and launch costs, with uncertain success rates
- Long development cycles versus rapid movement around consumer trends and economic shifts
- Low innovation levels in terms of data-driven decision making and ingredients
- Low olfactive differentiation within the Prestige market segment
How does Moodify solve these challenges?
- Integrated data for consumer, supply chain, branding, regulatory, sustainability, and olfactive intelligence
- AI-optimized creation based on this integrated data
- Experienced perfumers guiding the artistic creation process
- Optimized consumer testing is fast and targeted to the primary audience for speed to market and higher success rates
We are opening a limited number of Perfume Creation opportunities in 2025 for the first launch of our AI-powered perfume creation house.