Procter & Gamble partners with Moodify to create AI-based fragrances

Procter & Gamble has selected Moodify White, an AI-based fragrance design software solution, to be used by its fragrance development group for their olfactive creations.

Moodify develops AI-powered scent software solutions enabling to speed up the creation of new scent experiences. Moodify solutions include Malodor Control for packaged goods, places and pets, and Re/Formulations for personal care and home care.

In particular, P&G will harness Moodify’s capabilities for malodor control based on digital scent creation.

“This is a significant step in our digital transformation agenda, emphasizing the use of digital tools to improve the use of fragrance in products. We are proud to be integrating the use of AI for accelerated development of delightful fragrances for our consumers to enjoy,” noted Jerry Porter, Chief R&D and Innovation Officer, Fabric & Home Care, Flavor & Fragrances, Procter & Gamble.

According to Moodify, scents developed with their technologies have radically reduced time and cost to market and P&G’s decision marks a major milestone in the use of AI on a large scale.

“By incorporating Moodify’s cutting-edge technology into their processes, P&G is helping further modernize scent design and integration in consumer products. Moodify’s technology is at the forefront of the intersection between fragrances and artificial intelligence. With the world’s most advanced AI fragrance database and set of algorithms, Moodify is uniquely positioned to revolutionize how malodor control and scents are designed, tested, and brought to market,” said Eyal Maor, CEO of Moodify.

Originally published on : Premium Beauty News